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5 Web Features That Every Business Should Utilize Part Three: Awards Program In the first part of this series, “5 Web Features That Every Business Should Utilize”, I mentioned what benefits you can expect to gain with an awards program for your business. In this article which is Part 3 of 6 we will get more in depth about these benefits. First, lets review what we learned about awards programs in our last article. Awards Programs are: When an award applicant wins they are provided with an award graphic. Some sites put their company name on the award. Others insert a link with the graphic that points back to the award giver’s site. Both ways are fine but both have their drawbacks. Now that we have a basis of the benefits of an awards program let’s take a deeper look at each of these points. Gaining Cold Leads In order to enter the program they must submit their information and website (which is a must) to you. The best way to gain these leads is to not target a broad market but rather your niche and industry. Ex: If you are a web designer you could offer: Best Web Site Awards, Web Excellence Awards, and also Best (category) Web Site (i.e.: Best Business, Personal, Non Profit, etc.) Make a Statement They reward skill, effort, and enthusiasm while supplying the recipients with formal recognition. They acknowledge the hard work and dedication that each applicant has put into constructing their web sites and content. You should offer both web awards (for free) and certificates (for small fee) to winners for the best results. _________________________________________________________________ Joshua M Cox, Owner and Creative Director for Business Solutions of America, has been active in the design field for over 5 years. With a background in design and business he worked his way up through the industry freelancing before launching BSA in 2001. In addition to his own personal experience, Mr. Cox is privileged to work with an exceptional network of talented industry professionals on a project basis in the areas of photography, illustration, website coding, and multimedia development. Web Site: http://www.businessamerica.us Email: jcox@businessamerica.us |
